Initial Brief

 OISTAT BRIEF
http://www.oistat.org/content.asp?path=depb63vd


I am endeavouring to research and explore the ideas of

The Public Performance 

(frontstage apperance)
vs.  
The Private Fact

(backstage situation)
.

 where there is a potential to merge and collide the traditional barriers that separate the two extremely contrasting spheres of action. There is a drive to broadcast and disclose what is traditionally closed

http://gossip.rateometer.com/backstage-at-the-victoria-s-secret-fashion-show/

I am interested in exposing the realities of the fashion industry to the audiences (within the industry as well as outsiders). Typical fashion audiences are usually the wide-eyed fashion slave kind, or the other kind who are experienced and already know the truths and harshness that comes with the glamour.


+ Possibly by sharing or revealing a story or narrative of the typical fashion show
(designing a theater space for any fashion designer to occupy with their event and allowing the audience to follow the performance production from backstage pre-performance to the actual performance and post-performance i.e after-party).

+ And revealing the notions and flipsides of idealism versus realism.
i.e Front stage ideas: calm, composed, "beauty", extravagance, wealth, celebrity status, glamour, being "untouchable"
     Backstage truths: stress, frantic, workmanship, technical skill, selfishness, to the minute deadlines, career competition, all over "touched"

 

Naomi Campbell and Linda Evangelista captured in an epic catfight by Steven Meisel

[retrieved 4 Sep, 2010 from http://www.fashionologie.com/2675353]

This image also gave me inspiration for the notion of the 'pull and push' of fashion.

+ Utilizing the pull and attraction of the fashion industry to push people away. Portray this through the flipside atmospheres and performances of the backstage and frontstage appearances.

Key words and terms I have been considering:

-Visible > Vanish  

-Devoured / Spat out

-Rave > Ravage

These are in relation to how ideas (collections/items of garment) and people in the fashion industry are treated. (Terms will be edited down and changed the further I go into development of this project.)



Spaces:
-Foyer/threshold from the exterior of the building to the interior
     Waiting or meeting area for before and after the show occurs

-Audience spaces
    Not necessarily seating or separate to the stage
 
-Fashion stage/runway (not limited to one)
    Will give the appearance that it is stagnant but can be manipulated to to move and change eg. scrim wall and rotational platform

-Backstage (for pre-performance; hair, makeup, dressing, shoes, black curtain area)

-Bathrooms
   For performers and for guests. Bathroom behaviours

-Eating area/s
   For post-performance eg. after-party (audience included)
   Communal eating tables/areas
   Opportunity to use courtyard as a communual celebration area. Tables for eating are bits of the stage dsimantled.